Callum Turner Stars in Louis Vuitton's Latest Trunk Edition Campaign
Looking sharp as ever.
Louis Vuitton is redefining the art of dressing well with the second instalment of its Trunk Edition, a Spring/Summer 2027 collection designed by Men’s creative director Pharrell Williams. Starring house ambassador (and the internet’s boyfriend) Callum Turner, the new campaign takes a look at modern dandyism, where everyday essentials meet chic craftsmanship.
Photographed by Gregory Harris in New York, the campaign follows Turner through the quieter moments of a business traveller’s day. From a game of chess and afternoon tea to reading the news, walking his dog and perfecting his golf swing, the series captures a world where getting dressed is less about the occasion and more about the art of living.
Shot on film, the imagery places the focus on the collection’s refined details, balancing traditional tailoring with a more relaxed approach to luxury. Classic shirts, slacks and jackets are reimagined in crisp cotton-silk poplin, cashmere and cotton-cashmere indigo-washed denim, bringing a tactile edge to the everyday wardrobe.
Minimal branding keeps the attention on the materials, with subtle VVN Louis Vuitton signature tabs completing the pieces. The result is a collection that champions individuality through considered design, allowing each look to feel equally suited to real life or a carefully scripted character. And Mr Turner, you’ve never looked better.
With Trunk Edition SS27, Pharrell Williams continues to explore a modern vision of menswear where sophistication feels effortless and the smallest details make the biggest impression. Head to the brand’s website for more.
In other news, check out our ultimate guide to Frieze Week in London.
