Beauty

Winnie Harlow Fronts MAC's Latest Viva Glam Campaign

Celebrating 25 years.

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1,025 Hypes

Winnie Harlow Fronts MAC's Latest Viva Glam Campaign

Celebrating 25 years.

Makeup giant MAC is celebrating 25 years of it’s iconic VIVA GLAM range, tapping supermodel Winnie Harlow to front the recreation of the label’s first-ever VIVA GLAM campaign, which originally starred the iconic RuPaul. Since it’s inception in 1994, MAC has managed to raise $500 million USD for 1,800 organizations that serve more than 19 million people a year living with HIV and AIDS.

For its 25th anniversary, the beauty label has created a limited-edition VIVA GLAM anniversary lipstick in the iconic VIVA GLAM shade, which will be sold along with the rest of the bold range. All proceeds will as usual go to the same organizations working with people affected by HIV and AIDS, with MAC paying homage to it’s 25-year history

Take a look at Winnie Harlow in the campaign in the gallery above, and head over to MAC’s website to get your hands on the limited-edition lipstick.

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