Tech

Serena Williams & Simone Biles Star in the New Beats Global Campaign

“This is America” filmmaker Hiro Murai creates a stunning Powerbeats Pro visual.

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Serena Williams & Simone Biles Star in the New Beats Global Campaign

“This is America” filmmaker Hiro Murai creates a stunning Powerbeats Pro visual.

Beats By Dre has released its star-studded “Unleashed” campaign for the Powerbeats Pro headphones. World-class athletes Serena Williams, Simone Biles and LeBron James are each featured in the fast-paced clip. Each of the them sports the ivory colorways of the high-tech earbuds practicing and moving at their normal intensities. The clip shifts between athletes spotlighting their talent and the sleek aesthetic of the headphones. The Powerbeats Pro is an anticipated release boasting advanced functionality and an exceptional earhook design. This shape allows for wearers to move freely without worry of the headphones shifting. Shoppers can expect the Powerbeats Pro to release in four colorways sometime next month.

While you wait, watch the clip above and be sure to catch Guava Island, which was also directed by filmmaker Hiro Murai.

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