Sabrina Carpenter Fronts Redken's Latest Campaign
The global ambassador is spotlighting the brand’s All Soft Collection.
Sabrina Carpenter is fronting a new “Soft Core” campaign for hair care brand Redken, built around the brand’s cult-favorite All Soft Collection. The campaign marks the singer’s first major moment with the brand since being named Redken’s first-ever Global Ambassador earlier this month.
“Beauty and especially my hair is a big part of my identity,” Carpenter says on the Redken website. “I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”
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The pop star has long credited Redken’s Shades EQ gloss for her signature blonde, and in the new campaign, she’s highlighting the All Soft system, which is said to restore dry and brittles strands from within. Formulated with argan oil and a moisture complex, the collection includes a shampoo and conditioner, a hyaluronic acid-infused leave-in treatment, an Argan-6 Oil and the Heavy Cream Mask Treatment.
The All Soft Collection is available for purchase on the brand’s website.
In other news, Ariana Grande and r.e.m. beauty just released the En Pointe Holiday Collection.
