Chiara Ferragni x Lancôme Team up for a Glittery Pink Makeup Collection
Inspired by the street style influencer’s makeup looks.
Street style blogger-turned-entrepreneur Chiara Ferragni has partnered with Lancôme to launch her first makeup collaboration with the beauty company. Announced earlier this week on Instagram, the collection comprises of a lip and face palette, three exclusive shades of the L’Absolu Mademoiselle Shine lipstick, a trio of the L’Absolu Lacquer lippie and a limited-edition Hypnôse Drama mascara — all designed with pink packaging and the winking eye motif signature to The Blonde Salad brand.
“I wanted to create a makeup collection that is 100-percent my style,” Ferragni speaks of her new product launch in a press release. “This is the reason why I joined forces with Lancôme. We worked on a product and communication that is relevant for the girls of my generation.”
Drawing inspiration from Ferragni’s go-to makeup looks and action-packed lifestyle, the Flirting Palette is made up of four lipstick shades, four eyeshadows, one rosy blush, three shimmering highlighters, a lip gloss and three blushes, allowing beauty enthusiasts to create different looks according to their mood. In addition to its attractive, glittery pink cover, the palette is also designed with a large mirror on the inside, making it a travel-friendly option.
The L’Absolu Mademoiselle Shine is available in three new shades, including “Positive Attitude,” “Independent Women” and “Kinda Flirty,” while the high-shine L’Absolu Lacquer arrives in “Girl Next Door,” “Power Talk” and “Sweet Mom.” While retaining its original formula, the cult-loved Hypnôse Drama mascara is given a Chiara Ferragni makeover, with its black packaging swapped out for a girly, pink tube.
The Chiara Ferragni x Lancôme makeup collection is now available for purchase in Italy on douglas.it. The U.S. will see a June 13 launch date, with the range hitting shelves at Nordstrom. Check out Lancôme’s announcement below for the release information for other countries.
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Are you guys ready? My first beauty capsule collection #LancomexChiaraFerragni is now available online in Italy on Douglas.it (link in bio) and It’s insane ? It’s also gonna be available in all the Douglas stores in a few days and all over the world from June ? What are you waiting for? Buy it now, link in bio ? @lancomeofficial #Lancome #advertising
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L’Absolu Mademoiselle Shine comes in three limited fresh, fruity shades that are so easy to apply you don’t even need a mirror. Are you feeling more Positive Attitude, Independent Women or Kinda Flirty today? Available: In Italy : May 27th @douglasitalia In the Netherlands: online June 3rd-8th, in store June 10th @douglasnederland In the US: June 13th @nordstrom In Germany : Online June 17th @douglas_cosmetics In Spain: June 24th @douglascosmetics_es and @elcorteingles #LancomexChiaraFerragni #Lancome