Kid Cudi and adidas have officially announced a forthcoming partnership with products slated to drop later this year. The rapper collaborated with adidas on the TRESC Run in 2018, a sneaker which was a part of the Asterisk Collective campaign. Additional personalities part of this campaign saw H.E.R., Raury, Patrick Mahomes, Donovan Mitchell and Candace Parker.
The new partnership was announced this weekend in Miami, where Kid Cudi headlined the Rolling Loud festival with the release of posters plastered in Miami, New York and Los Angeles. The graphic features a feminine half head with a burning moon inside; this will actually be the logo for all the upcoming adidas x Kid Cudi products. According to an official press release, the partnership will “provide a platform to share the positive impact that creativity can have in mental wellness through music, art and design.”
Fans can visit the collaboration website to sign up to be updated when the products drop.
While you’re here, check out the latest details surrounding the new YEEZY BOOST 700 V2 “Tephra.”