A First Look at Rihanna's Fenty Line for LVMH Including Corset-Lined Suits & Strappy Sandals

The Bajan pop stars on the cover of ‘The New York Times Style Magazine’s first digital cover.

Fashion
3,261 Hypes

Rihanna has shared a sneak peek of her new Fenty luxury fashion line on the cover of The New York Times Style Magazine‘s first digital cover. She models the unique styles for the Spring 2019 issues also sitting down for an intimate interview where she reflects her journey to high fashion and looks forward to her future as a dominant businesswoman. Following her tenure as the creative director PUMA, the launch of several collaborations with labels Manolo Blahnik and her recent success in the beauty and lingerie industries. The Bajan pop star has more than proven her worth to lead LVMH’s first luxury fashion house created from scratch. She opens about about why she seized the moment to launch Fenty despite risk of overexposure and more:

When they came to you with this, was part of your calculus, like, “I’m gonna be the first black woman to do this?”

 No, and I didn’t even know that until months into our relationship, when Jahleel brought it to my attention. And I’m like, “Are you sure about that? Did you do your research? ’Cause I don’t wanna state a claim that’s [expletive].” Because I still couldn’t believe it. It made me feel proud.

What lessons do you think you could learn from failing with this Fenty project?

So many, because it’s the beginning of a new world. Everything was a collaboration, so I’ve plugged my DNA into theirs, but there was already a blueprint. I’m learning so much: about the tailoring, the fabric — I’m seeing fabrics that I’ve never seen in my life.

You are one of our only immigrant pop stars in America, 21 Savagebeing another. Did coming from an island that’s 90 percent black make it feel natural to have 40 distinct shades in the first run of Fenty Beauty?

In my own household, my father is half black, half white. My mom is black from South America. I was seeing diversity. That’s all I knew. Growing up, I wanted to be darker, always. So, making makeup, it wasn’t even a thing I had to think about. I didn’t even really know how bad it was, the void in the market for dark foundation, because all I’d seen was black women put makeup on. I don’t even think 40 shades is enough! And so I added 10 more recently, and we’re not gonna stop there.

Let’s talk about those monthly drops, which is one of the innovative aspects of this: Fenty will be releasing several new items — from basics to special pieces — exclusively on its website. How did you come up with the distribution model?

Because I’m a millennial, you know? People are always looking for the thing that hasn’t made it online yet. And as a consumer, I hate seeing something on the runway and then having to wait six months for it. I had to wait all that time to get it, do I even…

She goes on to share details about her upcoming ninth studio album which she confirms will be mostly reggae (with no appearances from Drake). Fenty is scheduled to launch online on May 29 at FENTY.com. The luxury label will be setting up a pop-up shop in Paris on May 24 to give shoppers an early glance. Another notable detail about the new brand is that it will be run on a “See Now Buy Now” model which means Fenty will operate outside of the traditional fashion cycle.

Take your first look at the Fenty line below and head to the The New York Times Style Magazine to read the full feature.

 

View this post on Instagram

 

“I’ve been slowly evolving throughout the fashion world,” says #Rihanna. “First wearing it, buying it, being recognized for my style and then collaborating with brands. I never just wanted to put my name on something and sell my license. I’m very hands-on, so I wanted to take it slowly and gain respect as a designer.” Click the link in our bio for a first look at @badgalriri’s new fashion line @Fenty, created in partnership with #LVMH, and to read her full interview with the playwright @JeremyOHarris. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).

A post shared by T: The NYTimes Style Magazine (@tmagazine) on

 

View this post on Instagram

 

“You wear what looks good on you and that’s it,” says #Rihanna. “I’m thick and curvy right now, and so if I can’t wear my own stuff then, I mean, that’s not gonna work, right?” As the first black woman to run a major luxury fashion house, @badgalriri paid close attention to inclusivity when creating the @Fenty clothing line. Indeed, the mission of #Fenty, according to #JahleelWeaver, a stylist for Rihanna who is now the label’s style director, “is to really speak to how multifaceted today’s woman is. We’re thinking about each release as a different facet to a woman’s wardrobe and how she approaches dressing. Luxury has been defined in the past as one woman, one brand: You know who the Saint Laurent woman is, you understood who the Céline woman was when it was Phoebe. Which is fine, but you think about how that relates to the modern woman. I don’t think she is just one thing, Rih being the perfect example of that.” Click the link in our bio for Rihanna’s full conversation with the playwright @JeremyOHarris, and to see more exclusive images of her new clothing line. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).

A post shared by T: The NYTimes Style Magazine (@tmagazine) on

 

View this post on Instagram

 

Exclusive: A first look at #Rihanna’s new fashion line @Fenty, created in partnership with #LVMH. For her next act, the pop star will become the first black woman in charge of a major luxury fashion house in Paris. Here, @badgalriri opens up about what this means to her: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ “You’re going to be black wherever you go. And I don’t know if it’s unfortunate or fortunate, because I love being black. So, sorry for those who don’t like it — that’s the first thing you see before you even hear my voice. There are also other factors: I’m young. I’m new to the family. I’m a woman. Those factors do come into play, but I will not apologize for them, and I will not back down from being a woman, from being black, from having an opinion. I’m running a company and that’s exactly what I came here to do. I don’t know if it makes people uncomfortable or not, but that’s not even my business, you know? I do know that the reason I’m here is not because I’m black. It’s because of what I have to offer. That’s what they’re invested in. And the fact that I’m black is just that: a fact.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Click the link in our bio for Rihanna’s full conversation with the playwright @JeremyOHarris, and to see more exclusive images of her new clothing line. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).

A post shared by T: The NYTimes Style Magazine (@tmagazine) on

 

View this post on Instagram

 

A post shared by badgalriri (@badgalriri) on

 

View this post on Instagram

 

@tmagazine

A post shared by badgalriri (@badgalriri) on

Read Full Article
Source
The New York Times Style Magazine

What to Read Next

Aesop's New Facial Sunscreen Is a Lightweight, Summer Skincare Must-Have
Beauty

Aesop's New Facial Sunscreen Is a Lightweight, Summer Skincare Must-Have

The non-greasy SPF is packed with antioxidants, too.
4,260 Hypes

Get Ready for Summer With 3CE's Latest Makeup Must-Haves
Beauty

Get Ready for Summer With 3CE's Latest Makeup Must-Haves

Lipstick, eyeshadow, highlighter and so much more.
1,339 Hypes

What to Expect From BLACKPINK's First-Ever UK Concerts
Entertainment

What to Expect From BLACKPINK's First-Ever UK Concerts

The K-pop superstars land in London this week.
3,044 Hypes

Supreme Teams up With Nike for Summer 2019 Collection
Fashion

Supreme Teams up With Nike for Summer 2019 Collection

Must-have apparel.
40,844 Hypes


A First Look at The adidas YEEZY BOOST 350 V2 in "Synth"
Footwear

A First Look at The adidas YEEZY BOOST 350 V2 in "Synth"

A monochrome take on the popular silhouette.
141,428 Hypes

More ▾