Earlier this month, Alexander Wang had its “COLLECTION 1 2020” runway show at Rockefeller Center. Now the brand is back with an infomercial-style campaign for its “COLLECTION 2 2019” product launch featuring Instagram star Rickey Thompson and model Cat McNeil. The video highlights key pieces of the T by Alexander Wang “Wash & Go” collection and shows how each item can be washed with ease.
In the video, Rickey Thompson walks us through all the scenarios a person could encounter throughout the day to stain their clothes. From mascara stains to matcha latte spills, the campaign’s slogan is the answer to every problem: “Toss in the wash!” Watch the quirky video above to see the campaign, and take a closer look at the easy-to-wear, machine-washable collection in the gallery below.
You can shop the latest “Wash & Go” collection at select Alexander Wang retailers such as Lane Crawford. In case you missed it, take a look at Alexander Wang x adidas Originals’ Season 5 Drop 2 collection.