Gender Inclusive Beauty Brand We Are Fluide Launches Its Universal Multi-Purpose Crayon
Available in four luminous, highly pigmented shades.
For its second product launch as part of its “Universal” collection, all-genders beauty brand We Are Fluide has released a vegan and cruelty-free multi-purpose crayon in four luminous and long-lasting shades designed for all skin tones. The new item can be applied on the lips, cheek, cheekbones or anywhere you wish you add a pop of shine and color.
The brand worked with creative director and model Dev Seldon, photographer Landyn Pan and an all-queer cast to capture the spirit of the launch. Co-founder Laura Kraber said in a press release:
“We Are Fluide embodies a non-prescriptive approach to beauty, in that each product is multi-purpose and versatile. For us, makeup is joyful and transformative and nobody should be left out—so all our products are approachable, accessible and created to help you tap into a self that feels right to you. Many of us have a complicated history with makeup, and our ‘Universal’ product line was designed to be easy, wearable, and fun. Everyone is invited!”
Available in “Aunty Gravity,” “Darq Matter,” “Rose Rover” and “Celestial,” the crayons retail for $12 USD each which you can now purchase at We Are Fluid’s website.
For more beauty-related news, here’s every item in the Florence by Mills “16 Wishes” collection.