Fashion

Levi's Urges Everyone to Vote Through Latest Campaign Featuring Hailey Bieber, Oge Egbuonu and More

Remember to vote on November 3.

2,822 Hypes

Levi's Urges Everyone to Vote Through Latest Campaign Featuring Hailey Bieber, Oge Egbuonu and More

Remember to vote on November 3.

With a little over two months left until Election Day on November 3, Levi’s is urging everyone to register to vote. The campaign is a joint collaboration between Hailey Bieber and filmmaker Oge Egbuonu, along with a group of activists, scholars, organizers and friends.

A Public Service Announcement film urges all eligible voters to understand their right to vote and that every voice matters: “On November 3, 86 out of 99 state legislative chambers are holding elections. There are 70 million young eligible voters, the largest and the most diverse generation in our country’s history,” the video begins. The project came together with Bieber’s motivation to raise important conversations around voter education. A group of 17 people including Jaden Smith, Miguel, Brandon Flynn, student activist Kahlila Williams, Black Lives Matter Youth Vanguard founder Thandiwe Abdullah and poet Jazmine Williams gather to deliver a powerful message on changing the future of America.

“I had a vision to put together a beautiful and powerful call to action to educate and inform the next generation of voters, and to me, Levi’s felt like the perfect team to partner with on this. Oge is an incredible force and she really helped me bring my idea to life,” Bieber commented on the new Levi’s campaign. “This election is the most important in my lifetime and I’m at the age now where I truly understand the impact my generation and the next has. My hope with this call to action is that it would encourage, educate and inspire this next generation to vote in November and to understand why it’s important.”

Along with the initiative, Levi’s has created a hoodie and two T-shirts reminding everyone of Election Day. You can head over to the brand’s web store to shop the pieces, or learn more about the campaign at the official website. Watch the full PSA below.

Read Full Article
Text By
Share this article

What to Read Next

KNC Beauty Launches Its First-Ever Sheet Masks
Beauty

KNC Beauty Launches Its First-Ever Sheet Masks

The skincare goods arrive in sets of three.
2,552 Hypes

Anti Social Social Club Announces Collaboration With Sanrio
Fashion

Anti Social Social Club Announces Collaboration With Sanrio

Hello Kitty, Keroppi and My Melody-branded goods arriving soon.
18,591 Hypes

You Can Now Shop Vintage '90s Anna Sui Pieces Via Depop
Fashion

You Can Now Shop Vintage '90s Anna Sui Pieces Via Depop

Get your hands on iconic garments seen on the designer’s Spring/Summer 1992 runway.
5,681 Hypes

'Untitled Goose Game' Will Be Available in Two-Player Mode Soon
Culture

'Untitled Goose Game' Will Be Available in Two-Player Mode Soon

Not one, but two horrible geese.
2,356 Hypes

Colgate's Pastel-Colored Electric Toothbrush Guides You to Brush Your Teeth Better
Culture

Colgate's Pastel-Colored Electric Toothbrush Guides You to Brush Your Teeth Better

Connect it to your Apple Health app to track your personal dental data.
15,307 Hypes

Afro-Centered Collective Moonshine Unveils SS20 "Partout au Bled" Campaign
Fashion

Afro-Centered Collective Moonshine Unveils SS20 "Partout au Bled" Campaign

Celebrating the vibrant culture of Africa and the Caribbean in the ’90s.
6,103 Hypes

Hop on the Square-Toe Shoe Trend With Bottega Veneta's Yellow Lido Sandals
Footwear

Hop on the Square-Toe Shoe Trend With Bottega Veneta's Yellow Lido Sandals

Elevate your summer look with these 3.5-inch heels.
4,652 Hypes

Facebook to Further Aid Black-Owned Businesses With New App Feature
Culture 

Facebook to Further Aid Black-Owned Businesses With New App Feature

The tech giant has also announced a $40 million USD grant to support the U.S. Black community.
888 Hypes

Sustainable Lingerie Brand PROCLAIM to Restock Its "Tencel" Collection
Fashion

Sustainable Lingerie Brand PROCLAIM to Restock Its "Tencel" Collection

Pre-order your favorite intimates now.
25,349 Hypes

Holzweiler x Run & Relax Collaborate on Flattering Workout Basics
Fashion

Holzweiler x Run & Relax Collaborate on Flattering Workout Basics

Including sports bras and leggings.
5,767 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.