Beauty

MAC Reimagines Its Signature VIVA GLAM Lipstick With Keith Haring

Unveiled through a bold campaign lensed by artist Bryce Anderson.

1,262 Hypes

MAC Reimagines Its Signature VIVA GLAM Lipstick With Keith Haring

Unveiled through a bold campaign lensed by artist Bryce Anderson.

MAC Cosmetics‘ VIVA GLAM lipstick has received a brand new look. Created in collaboration with the Keith Haring Foundation, the packaging of the product is covered in the late artist’s iconic graphics.

To honor Haring’s legacy, the new lipstick colorways arrive in bold and vibrant hues of red, blue and yellow. For those who are unfamiliar, the beauty brand’s VIVA GLAM campaign originally launched during the height of the HIV/AIDS crisis in the ’90s. Since then, the initiative has raised over $500 million USD and counting, as well as helped fund more than 1,800 organizations around the world. Continuing its efforts, MAC will donate proceeds from its new VIVA GLAM 27 line to the MAC VIVA GLAM fund.

“This year’s campaign is so significant as it marks 40 years since the first reported AIDS case by the CDC, which shows us the strides that have been made towards fighting the HIV/AIDS epidemic, the biggest in our lifetime before COVID, and what work still needs to be done,” Drew Elliott, global creative director of MAC Cosmetics, tells us. “We are so honored that the Keith Haring Foundation agreed to join forces with us to carry forward Keith’s mission of using art to drive positive change for those most in need of support, and proud that his iconic art and philanthropy lives on through VIVA GLAM.”

Peep the campaign above lensed by artist Bryce Anderson. Head over to MAC’s website to shop the latest lippies.

Read Full Article
Text By
Share this article

What to Read Next

Female Creatives Wear G-Dragon's PEACEMINUSONE x Nike Kwondo1
Footwear

Female Creatives Wear G-Dragon's PEACEMINUSONE x Nike Kwondo1

Presented by Nike
We speak with Korean artists about the sneaker and how its design philosophy shows through their individual work.

Sarah Andelman's JUST AN IDEA Returns With Drop 2 of Collectible Books
Art

Sarah Andelman's JUST AN IDEA Returns With Drop 2 of Collectible Books

Featuring Sean Wotherspoon, Dude With Sign, Brad Hall and more.

KAI Returns With Second Mini-Album, 'Peaches'
Music

KAI Returns With Second Mini-Album, 'Peaches'

The EXO and SuperM member makes a grand solo comeback.

BTS on Starting a New Chapter in Their Music Journey
Music

BTS on Starting a New Chapter in Their Music Journey

The septet also opened up about anti-Asian hate in their recent press conference.

Gucci Family Says 'House of Gucci' Is an Insult to Their Legacy
Film & TV

Gucci Family Says 'House of Gucci' Is an Insult to Their Legacy

Production failed to consult the heirs of Aldo Gucci before premiering the film.

COLORSxSTUDIOS Releases First-Ever Footwear Collab With New Balance
Footwear

COLORSxSTUDIOS Releases First-Ever Footwear Collab With New Balance

Featuring 2 monochromatic iterations of the 327.

Hayley Williams Hints Paramore's Return in 2022
Music

Hayley Williams Hints Paramore's Return in 2022

This is not a drill.

Nike Air Force 1 Shadow "Ocean Cube" Is Bringing the Spring Vibes
Footwear

Nike Air Force 1 Shadow "Ocean Cube" Is Bringing the Spring Vibes

A softer take on a classic.

An Off-White™ x Nike Air Force 1 Mid Is Coming Soon
Footwear

An Off-White™ x Nike Air Force 1 Mid Is Coming Soon

Featuring Virgil Abloh’s signature design elements.

Dress Your Pet in SUNNEI's New Dogwear Capsule
Fashion

Dress Your Pet in SUNNEI's New Dogwear Capsule

Striped hoodies, tees and more.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.