Beauty

Get the Perfect Sun-Kissed Look With EM Cosmetics' So Soft Blush Stick

Michelle Phan’s latest invention comes in six vibrant hues.

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Get the Perfect Sun-Kissed Look With EM Cosmetics' So Soft Blush Stick

Michelle Phan’s latest invention comes in six vibrant hues.

Michelle Phan‘s EM Cosmetics has unveiled its latest makeup product set to arrive next week.

Dubbed the So Soft Blush, the cream stick is formulated with the brand’s Satin Cloud Complex, which contains a one-of-a-kind blend of rich powders and emollients. Thanks to its mousse-like texture, the blush blends and layers effortlessly, resulting in a soft satin finish. The six shades – “Baby,” “Lychee,” “Pearl Tea,” “Venetian Rose,” “Passion” and “Bitten” – are also infused with squalane and vitamin E that condition and give the skin antioxidant defense.

Priced at $30 USD each, the So Soft Blush will be available on EM Cosmetics’ website on July 22.

In the meantime, don’t forget to read our interview with the OG beauty YouTuber.

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