Fashion

Jil Sander+ FW22 Is as Icy as It Gets

Literally.

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1,224 Hypes

Jil Sander+ FW22 Is as Icy as It Gets

Literally.

For the Fall/Winter 2022 campaign of Jil Sander‘s more functional + line, the brand took to the unsettling black beaches of Iceland to explore the untouchable essence of nature.

Made for “journeys into the wild,” according to the brand’s press release, the new collection comprises functional, comfortable pieces, designed for a life in nature. Fusing precious materials and meaningful details with high-quality performance wear and versatility, the + collection acts as a seasonal accompaniment to Jil Sander’s main lines.

Taking cues from the winter scapes that made up creative directors Lucie and Luke Meier’s childhoods, the FW22 campaign draws inspiration from sports like hiking, skiing and snowboarding. Lensed by British photographer Nikki McClarron, the campaign was captured on the North East of the island, showcasing the effects of man and woman on such natural, awe-inspiring environments.

Take a look at the new campaign in full above. While you’re here, have a read of the history behind A.P.C.’s signature denim.

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