Dapper Dan Leads Gap's Spring Campaign Celebrating Diversity
The fashion designer debuts a collaborative “DAP GAP” hoodie.
Following up on its buzzy partnership with Kanye West’s YEEZY, Gap has unveiled a new campaign celebrating diversity.
Shot by Zoey Grossman, the visuals feature a cast of unique creatives, including Dapper Dan as well as supermodel Shalom Harlow, nonbinary trans-visibility artist Kai-Isaiah Jamal, model Indira Scott and musician Yumi Nu. In the campaign, the Harlem-based fashion designer debuts his special edition “DAP GAP” hoodie, which comes in a coral hue with “DAP” lettering across the front. In addition to the collaborative piece, the campaign’s models are dressed in versatile pieces ranging from loose-fit jeans to classic pocket tees.
“As a brand rooted in modern American optimism, we celebrate what it means to be your true self today. This campaign is an honest reflection of individuals shaping culture by embracing their own paths—not what has been historically or traditionally defined for them, but what they define to be true for themselves,” Gap’s global head of marketing Mary Alderete said in a press release. “The campaign creative captures these creators pioneering a more inclusive, accepting world and putting their own distinctive stamp on American style.”
Peep the “DAP GAP” hoodie above and watch the campaign video down below. The collaborative piece will drop exclusively online at 4 p.m. ET on March 10.
