Beauty

Former Chanel Makeup Designer Lucia Pica Joins Byredo

Presenting a new chapter for Byredo’s color cosmetics line.

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2,476 Hypes

Byredo has tapped world renowned makeup artist Lucia Pica to develop the next phase of its color cosmetics line. Most recently Chanel‘s global creative makeup and color designer, Pica will work closely with Byredo’s founder Ben Gorham and the brand’s product marketing team on plans and new ideas, as well as fresh shades for innovative products.

“Makeup is the first Byredo category that I don’t use personally, so I value a collaborator highly for their subjective perspective, and Lucia’s work is exceptional. The way she portrays people through makeup — their empowerment but also their vulnerability, their demeanour — is beautiful, and resonates with what I hope we can attain at Byredo. Our ambitions for makeup are real,” Gorham said in a press release.

With over two decades of experience as a freelance makeup artist, Pica will bring her sophisticated signature looks to Byredo, aiming to make the brand’s makeup offering something that’s easily recognized through the industry. “There is such elegance to Byredo — an interesting, sharp coolness. I am excited to work with Ben to translate that essence into the makeup so that people recognize the sensibility the instant they see it,” Pica stated in a press release. “I imagine the Byredo person as someone completely at ease with their emotions. And with color, there has to be a story — poetry, depth. Instilling that sensibility into the makeup feels like the right project for me.”

Read up on Byredo’s Astronomical Mascara release if you missed it.

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