Eyewear Brand James Oro Launches Second Collection, Debuting an All-New Motif
Over a year in the making.
LA-based sunglasses brand James Oro unveiled the first drop of its “Collection II” eyewear, introducing all-new styles that will soon become core brand staples.
Acting as a new chapter for the brand, the second collection marks a stark contrast from the first, paying tribute to classic silhouettes of the past. Made up of Ace, Amour, Archetype, Avant, Icon and Titan, the new collection boasts Italian Mazzucchelli acetate, brushed stainless steel and polarized lenses for the ultimate fit.
Intrinsic to the brand is its family values, showcased through the fact that each pair of sunglasses is made in the same family-owned and operated factories James Oro has worked with since the beginning. Designed to be universally flattering, the second collection seeks to provide an even higher level of sophistication and quality.
“I wanted to re-develop the brand’s silhouettes to be bold, timeless styles through my modern point of view. Eyewear is such an intimate product that can change the wearer’s persona instantly and the frames are meant for not only highlighting the sunglasses but also their wearer. This drop also debuts our new motif, the Oro Star, meant to symbolize the star in one’s eyes looking towards the future. We’re an aspirational brand, we want to symbolize the vision that our community has for themselves with this motif,” says Oro in a press release.
“Collection II” is available for purchase exclusively from the James Oro website. While you’re here, check out the latest from Dr. Martens and Marc Jacobs.
