Parade Introduces Gender Expansive Underwear Range, "New:Cotton"
Designed for all.
Gen Z-favorite label Parade is making underwear more accessible and inclusive with the launch of “New:Cotton,” a line of basics that are gender-expansive.
The collection, co-designed with the Parade community for over 12 months, is comprised of 10 essential styles. The Boxer, Boxer Brief, Trunk and Playsuit are created to celebrate individuality and to fit anyone, while being made from fabrics responsibly sourced from trees and upcycled cotton. Bras and briefs arrive in color options ranging from bright orange to lilac purple, while boxer shorts are offered in black, gray, green, blue and more. The collection also features cropped tank tops and bodysuits that double as casual wear when styled with jeans or a shirt.
Peep the campaign above. Parade’s “New:Cotton” collection is now available on the brand’s website in addition to its physical store.
