Halsey Announces Launch of Her Second Makeup Brand, af94
“I promise you’re gonna want them all.” — Halsey
Halsey has announced the drop of their second makeup brand, af94, which is due to launch exclusively in Walmart next week on July 25.
The brand’s name is a combination of Halsey’s birth name (Ashley Frangipane) and their birth year of 1994. The 12-piece af94 starting lineup features products for the eyes, lips, cheeks and body, ranging from velvety eyeshadows and non-drying matte lipsticks, to multi-use cheek, lip tints and colorful face and body stickers all geared toward affordability and accessibility starting at $10 USD.
The artist posted about AF94’s launch on their Instagram, posting a video of various graphic makeup looks with the caption: “about-face beauty‘s cute and bratty younger sibling @af94_ coming to @walmart stores on July 25! Fun, easy and accessible products; and I promise you’re gonna want them all.”
Catch more of Halsey’s announcement below.
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