Fashion

Victoria’s Secret Launches Inclusive Lingerie Brand Elomi

The beginning of a new era.

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128,270 Hypes

Victoria’s Secret Launches Inclusive Lingerie Brand Elomi

The beginning of a new era.

The lingerie industry has gone through a lot of changes as society has pushed for more inclusive sizing and representation. Victoria’s Secret has long been synonymous with intimates as the world has progressed so has the iconic brand. The label has launched Elomi, a lingerie and swimwear line to further demonstrate its resolve to uplift and support all women.

Carrying sizes 36 to 46 and cup sizes D to O, Elomi’s undeniably stylish and elegant silhouettes immediately evoke confidence and are a welcome addition to any wardrobe. Inspired by a sense of powerful femininity, the newest lingerie brand celebrates all shapes and sizes and encourages freedom of expression. While only a lucky few may see our most intimate selves, Elomi’s designs immediately evoke confidence. The brand is available to shop online.

Models La’Tecia Thomas and Tabria Majors spoke with Hypebae about the latest brand launch and what it means to champion body positivity and acceptance in 2022. Continue scrolling to read more.

What does it mean to you to have such an iconic lingerie brand offer more inclusive sizing?

Tabria: The VS x Elomi partnership is definitely a step in the right direction. I applaud any brand that takes constructive criticism and actually implements it into their brand. I’m so glad that they’re taking the initiative to expand their size range. Partnering with Elomi now means there’s over 100 sizes available on Victoria’s Secret, up to an O cup and 46 band size. Elomi celebrates body positivity and encourages the freedom to express yourself through lingerie and creates for larger size bodies. The Elomi bras fit perfectly and I love the fact all they want is to help women feel confident and supported.

La’Tecia: The Victoria’s Secret and Elomi partnership means so much to me! I have always wanted to see more inclusivity in the lingerie space so it’s amazing to be able to be a part of that. I have always loved Elomi lingerie for their perfect fit and how great their lingerie makes me feel – so confident. So, to hear that Victoria’s Secret x Elomi are partnering together on the former brand’s website is amazing. With Elomi coming onboard, Victoria’s Secret now offers over 100 sizes up to a 46 band and US O cup, I cannot wait for others to get to try them!

As pioneers in the body acceptance movement, how have you seen the industry change over the years in terms of body positivity and diversifying casting? What gaps still need to be filled?

Tabria: There has certainly been so many great improvements in the fashion industry over the past decade. We’re seeing people of all genders and body types in campaigns and on runways which is incredible to see! However, there is still so much more that can be done, especially when it comes to size inclusivity. I would love to shop more brands and find my size. I am hopeful that we will see strides in making fashion more equitable for all body types.

La’Tecia: The industry has definitely evolved and become more inclusive, but there will always be room to grow and learn. I’m happy to see more representation as time goes on and hope the industry gets even more diverse in the future.

Can you discuss the importance of having a public platform and taking up space as larger sized models and being an example to others?

Tabria: I think it’s important for larger sized bodies to be given more opportunities and be seen on social media. We typically only see one type of plus sized body represented, the hourglass figure, and that represents just a handful of the myriad of body types. There are so many amazing plus size creators out there, that I want to be recognized by their supporters, media and brands. I want to see actual fuller figured bodies represented, especially dark-skinned Black women who are always overlooked. I believe marketing campaigns and media should reflect what we see in real life.

La’Tecia: Absolutely. I think visibility and representation are important for others to feel comfortable and seen. That is what’s so great about social media now. Social media allows us to have a voice, make a name for ourselves and be seen even if parts of the industry don’t accept it yet. Using my social platform as a means to be a part of that visibility is an honor.

What personal obstacles have you had to overcome in making a name for yourself in modeling as well as building confidence and self-esteem? What advice would you give to others who may be struggling with this?

Tabria: I deal with the same issues as everyone else. I have my highs and lows with my relationship with my body. Honestly, what helps me is watching those videos that start with something small, and then gradually zooming out to see the entire universe. Life is precious and can be taken from you in an instant, so I don’t want to waste time and energy on self-deprecation. I try to be as present as possible nowadays, and focus on the positives I find in myself as opposed to whatever I perceive as flaws. If that doesn’t work for you, then watch one of those space videos and you might realize that those negative thoughts you have about yourself are incredibly insignificant.

La’Tecia: In general, just continuing to see my worth, even when others haven’t in the past. It can be difficult during casting calls to be up against so many people to not compare yourself or be let down when you aren’t chosen for a job. I think developing and maintaining this sense of self is a huge strength while navigating life no matter what industry you’re in. Being true to myself and not comparing myself to others is something I always try to center myself around.

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