Fashion

Cara Delevingne Joins Forces with G-Star

For the brand’s “Hardcore Denim” Fall 2022 campaign.

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1,724 Hypes

Cara Delevingne Joins Forces with G-Star

For the brand’s “Hardcore Denim” Fall 2022 campaign.

Model and actor Cara Delevingne teamed up with iconic denim brand G-Star for an all-new Fall 2022 campaign centered around uniqueness.

Speaking about the decision to partner with Delevingne in a press release, G-Star noted that “she fits in perfectly with the brand’s tradition of working with unique talents. Delevingne is a ‘true original’ through her rebellious, outspoken character and her ability to show different aspects to her personality.”

Introducing a new denim collection, the campaign sees Delevingne modeling two new womenswear denim styles: the Stray and Type 49. Offering a straight fit with an ultra high-rise, the Stray takes cues from ’50s girl gangs and the art of rebellion. A unisex silhouette, the Type 49 features a high-rise and relaxed, straight leg fit.

Check out the campaign in full above and shop the Hardcore Denim collection on G-Star’s website.

While you’re here, take a look at the latest partnership from Charithra Chandran and Levi’s.

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