Art & Design

Nike's 'No Finish Line' Shapes the Brand's Design Vision for the Next 50 Years

Available from February 14 with select booksellers in the U.S., Europe and Japan.

By
40,885 Hypes

Nike's 'No Finish Line' Shapes the Brand's Design Vision for the Next 50 Years

Available from February 14 with select booksellers in the U.S., Europe and Japan.

Nike’s upcoming book No Finish Line celebrates the brand’s 50 years as a game-changing design innovator in the service of athletes and sets a vision for the next five decades. Through insightful, exploratory conversations on design and sportswear technology, the pocket-size paperback seeks to invite and inspire the next generation of athletes to dream big and create a better world.

Nike’s Chief Design Officer, John Hoke, shared: “It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavored to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport — and design.”

Designed by Zak Group, No Finish Line contains custom illustrations by Bráulio Amado and synthesized imagery by PWR that combine text and graphic-rich visual collages. Elsewhere, the book includes speculative fiction by acclaimed journalist Geoff Manaugh alongside essays by author Sam Grawe, which forecast five major design shifts to undergo in the coming decades.

Priced at $26 USD, No Finish Line will be released on February 14 through booksellers including: Actual Source Books, Machus and Printed Matter, Inc. in the United States; Artwords Bookshop, Counterpoint, Design Museum Den Bosch, do you read me?!, ICA Bookstore, Librairie Sans Titre, MagCulture, Papercut, Vitra Design Museum and Yvon Lambert in Europe; and Bianji, Commune, DAIKANYAMA T-SITE and NADiff a/p/a/r/t in Japan.

In recent news, a new Air Force 1 Low silhouette joins Nike’s Valentine’s Day collection.

Read Full Article
Share this article

What to Read Next

Miu Miu Is Crowned Brand of the Year for 2022
Fashion

Miu Miu Is Crowned Brand of the Year for 2022

According to Lyst’s ‘The Year in Fashion’ report.
3,866 Hypes

Exploring Nike's Pioneering Athlete Partnerships Shining Light on the Next Generation of Sport
Culture 

Exploring Nike's Pioneering Athlete Partnerships Shining Light on the Next Generation of Sport

Championing the trailblazers behind diverse programs promoting inclusivity.
527 Hypes

Nike Is Suing BAPE for Copying Its Sneaker Designs
Footwear

Nike Is Suing BAPE for Copying Its Sneaker Designs

Finally.
806 Hypes


The Best Activewear Brands to Take You From Hot Girl Walk to HIIT Workout This Year
Fashion

The Best Activewear Brands to Take You From Hot Girl Walk to HIIT Workout This Year

Including TALA, Adanola and Gymshark.
3,749 Hypes

Naomi Osaka Is Expecting Baby No. 1 With Boyfriend Cordae
Entertainment

Naomi Osaka Is Expecting Baby No. 1 With Boyfriend Cordae

Indicating she won’t be playing this year.
4,414 Hypes


2023 Is the Year of the Clit Stimulator, LELO Teases
Sex & Dating

2023 Is the Year of the Clit Stimulator, LELO Teases

Finally, the clit is the main attraction.
1,749 Hypes

2023 Golden Globes Glam: Best Beauty Looks From Jenna Ortega, Anya Taylor-Joy, Heidi Klum and More
Beauty

2023 Golden Globes Glam: Best Beauty Looks From Jenna Ortega, Anya Taylor-Joy, Heidi Klum and More

Glam was at an all time high for the affair.
1,993 Hypes

F-ck Latex — Here Are 5 Reasons Vegan Condoms Are Superior
Sex & Dating

F-ck Latex — Here Are 5 Reasons Vegan Condoms Are Superior

Did you know that vegan condoms can improve your sex life?
1,373 Hypes

Harry Styles Will Be Returning to the Marvel Cinematic Universe in a Bigger Way
Film & TV

Harry Styles Will Be Returning to the Marvel Cinematic Universe in a Bigger Way

“(There’s) more stories to be told with that character,” says Nate Moore.
699 Hypes


Basically, Austin Butler's Elvis Presley Accent Is Not Going Anywhere
Entertainment

Basically, Austin Butler's Elvis Presley Accent Is Not Going Anywhere

Despite it’s been nearly two years since he portrayed him in the biopic.
1,953 Hypes

SZA Seeks Revenge in Her New Music Video for "Kill Bill"
Music

SZA Seeks Revenge in Her New Music Video for "Kill Bill"

Channeling Uma Thurman.
3,081 Hypes

The Ultimate Style Guide To TikTok's Viral "Vanilla Girl" Aesthetic
Fashion

The Ultimate Style Guide To TikTok's Viral "Vanilla Girl" Aesthetic

We’re in our warm and cozy era.
42,502 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.