CUM Jeans Are All You'll Be Wearing This Fall/Winter Season
Courtesy of designer Edward Cuming.
Australian-born, Madrid-based designer Edward Cuming has become known for his playful designs and tongue-in-cheek campaigns and his latest release is no different. Dubbed CUM Jeans, the new collection marks the brand’s first foray into the world of denim, joining its existing Fall/Winter 2023 line-up.
To celebrate the release, Cuming teamed up with photographer Jules Moskovtchenko and stylist Patricia Villirillo for a light-hearted campaign that showcases a contemporary cast of models and seeks to reimagine the world of classic denim. Comprising three different blue denim styles, the collection features the Circle Window Jeans in brown and blue aged denim, Balloon-fit Jeans in brown denim and a relaxed fit wide-legged jean, each complete with the new signature CUM label in smooth brown leather.
Take a look at the new campaign above, and head to Edward Cuming’s website to shop the new CUM Jeans collection.
In other news, it’s time to get (high) schooled, courtesy of Gentle Monster’s 2024 optical collection.