Fashion

Professor McGonagall Slays in LOEWE's New SS24 Pre-Collection Campaign

Alongside Greta Lee, Dakota Fanning, Josh O’Connor and more.

1,325 Hypes

Professor McGonagall Slays in LOEWE's New SS24 Pre-Collection Campaign

Alongside Greta Lee, Dakota Fanning, Josh O’Connor and more.

Maggie Smith aka Harry Potter‘s Professor McGonagall has been the talk of the internet this week, as she made a surprise appearance in LOEWE‘s viral Spring/Summer 2024 pre-collection campaign.

Lensed by ongoing collaborator and all-round icon Juergen Teller, the new campaign aims to present a unique “cast” of varying personalities, including Smith alongside actors Greta Lee, Mike Faist, Josh O’Connor and Dakota Fanning, artist Rachel Jones, model Fei Fei Sun and LOEWE Global Ambassador TAEYONG.

Captured amidst a gritty backdrop of domestic surroundings, the campaign spotlights classic LOEWE silhouettes like its Puzzle Bag, Puzzle Fold Tote, Squeeze Bag, Pebble Bucket Bag, Paseo and Fold Shopper. Elsewhere, the campaign showcases a new Puzzle Fold Tote created in collaboration with Kyoto-based ceramic studio, Suna Fujita.

Centering around the concept of craft, the campaign features ripped-out images superimposed onto white backgrounds for a sculptural, DIY aesthetic, paired with Teller’s distinctive lens which “highlights imperfection as the ultimate perfection.”

Take a look at the full campaign above and head to LOEWE’s website to check out the new collections.

In other news, here’s everything you need to know about Kylie Jenner’s new fashion label.

Read Full Article
Text By
Share this article

What to Read Next

Versace's SS24 Campaign Celebrates New Attitudes and Fresh Perspectives
Fashion

Versace's SS24 Campaign Celebrates New Attitudes and Fresh Perspectives

Starring Claudia Schiffer alongside Loli Bahia, Mona Tougaard and Fernando Lindez.
8,450 Hypes

LOEWE's SS24 Womenswear Show Was a Star-Studded Affair
Fashion

LOEWE's SS24 Womenswear Show Was a Star-Studded Affair

With Kris Jenner, Troye Sivan and Hari Nef front row.
2,171 Hypes

DSquared2 SS24 Asks: "What if Porn Stars Were Actors?"
Fashion

DSquared2 SS24 Asks: "What if Porn Stars Were Actors?"

With a campaign captured by the inimitable Nadia Lee Cohen.
21,015 Hypes


Journey to "Nowhere" with Etro's AI-Generated SS24 Campaign
Fashion

Journey to "Nowhere" with Etro's AI-Generated SS24 Campaign

Made in collaboration with digital artist, Silvia Badalotti.
1,166 Hypes

Have a Very HARRI Halloween... Thanks to His Newest Collaboration
Fashion

Have a Very HARRI Halloween... Thanks to His Newest Collaboration

Joining forces with Southern Comfort.
995 Hypes

Everything You Need to Know About Kylie Jenner's New Fashion Line, Khy
Fashion

Everything You Need to Know About Kylie Jenner's New Fashion Line, Khy

Ahead of its launch on November 1.
4,330 Hypes

Dove Links With Nike and Venus Williams to Champion Body Confidence in Girls
Beauty

Dove Links With Nike and Venus Williams to Champion Body Confidence in Girls

The online program is designed to encourage body self-esteem within young athletes.
1,054 Hypes

Jennifer Lawrence Proves Why the Classic Red Lips-And-Liner Combo Is a Forever Win
Beauty

Jennifer Lawrence Proves Why the Classic Red Lips-And-Liner Combo Is a Forever Win

It’s giving effortless behavior, much.
9,106 Hypes

K-Beauty's "Overlip" Trend Sets the Standard for Lip Lining Techniques
Beauty

K-Beauty's "Overlip" Trend Sets the Standard for Lip Lining Techniques

Forget everything you *thought* you knew about lining your lips.
2,650 Hypes

Maya Hawke Stars in Prada's Holiday 2023 Campaign
Fashion

Maya Hawke Stars in Prada's Holiday 2023 Campaign

Alongside Damson Idris, Kim Tae-Ri and Louis Partridge.
1,693 Hypes

Get (High) Schooled by Gentle Monster's New 2024 Campaign
Fashion

Get (High) Schooled by Gentle Monster's New 2024 Campaign

Celebrating the brand’s new optical collection.
2,022 Hypes

Emily Ratajkowski Is "At Home With self-portrait"
Fashion

Emily Ratajkowski Is "At Home With self-portrait"

Captured by Nick Waplington.
11,111 Hypes

Fara Homidi Eponymous Beauty Brand Modernizes the Everyday Makeup Bag
Beauty

Fara Homidi Eponymous Beauty Brand Modernizes the Everyday Makeup Bag

“I realized this makeup bag was so chic that I began taking it with me everywhere. It’s now become my everyday clutch.” — Fara Homidi
788 Hypes

UGG and Telfar's New "Krinkle" Collection Makes the Perfect Holiday Gift
Fashion

UGG and Telfar's New "Krinkle" Collection Makes the Perfect Holiday Gift

Complete with a kampaign starring Lil’ Kim.
10,254 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.