Miu Miu Takes the Crown as the Hottest Brand in the World
Dethroning Loewe from the top position.
It’s Q3, baby! And for all the fashion girlies out there, it’s that time again to delve into the latest insights about the most coveted fashion brands and products of the third quarter, all thanks to the anticipated Lyst Index report.
In its 30th-anniversary year, Miu Miu has claimed the title of the world’s hottest brand, surpassing its sibling brand, Prada, and even outdoing Q2’s top brand, Loewe. Notably, Jacquemus has made an impressive leap, climbing five spots to secure the ninth position, marking its highest rank ever in The Lyst Index.
Likewise, Burberry has staged a comeback to the top 10, ascending three positions to secure the tenth spot. This resurgence follows a year after Daniel Lee’s appointment as Chief Creative Officer. Additionally, Ferragamo has made its debut in the top 20 for the first time since the report’s inception, underscoring its growing popularity and relevance.
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In addition to brand rankings, The Lyst Index highlights “Breakout Brands” like Tory Burch, Helmut Lang and POSTER GIRL, which have experienced rapid growth driven by celebrity endorsements and industry recognition. Now, shifting our focus to the hottest products, Maison Margiela’s Tabi Mary Jane has claimed the number one spot, propelled by the TikTok phenomenon known as “The Tabi Swiper.” Miu Miu’s Logo Cashmere Cardigan secures the second place and “It” status.
COS‘ Quilted Bag takes the third spot, while the Birkenstock Arizona Sandal makes its eighth appearance, partly thanks to its feature in the Barbie movie. Additionally, Martine Rose’s Nike Collaboration (Shox MR4 Mule) captures the fourth spot and New Balance 550 Sneakers, endorsed by Taylor Swift, claim the eighth place.
For the complete report, make sure to visit the Lyst Index website.
In other fashion news, here are 8 Latinx-owned brands to support all year round.
