Designer Petra Fagerstrom Wins Mercedes-Benz' Sustainability Prize
At the 38th Festival d’Hyères.
Championing sustainability in fashion, Mercedes-Benz has just awarded designer Petra Fagerstrom the Sustainability Prize at the International Festival of Fashion, Photography and Accessories.
Fashion finalists were tasked with incorporating materials from the German luxury cars into their designs. Praised for her innovative use of upcycled materials sourced from Mercedes-Benz vehicles, Fagerstrom transformed the spare automotive parts into wearable works of art. “The quality of her work is absolutely magnificent. We felt the need and the sense Petra wanted to give to the circularity and choice of materials she used for this look,” Charles de Vilmorin, Head of the Festival d’Hyères Fashion Jury shares.
In addition to wining the Mercedes-Benz Sustainability Prize, Fagerstrom will receive a monetary grant to further her brand. “At Mercedes-Benz, we have been engaging in fashion on a global scale for almost 30 years. Our heartfelt congratulations to Petra Fagerstrom. We look forward to continue seeing her apply the skills acquired through our Mentorship and wish her lots of success in her future career path, “Julia Hofmann, Head of Branded Entertainment & Brand Partnerships Mercedes-Benz AG adds.
Take a look at Petra Fagerstrom’s design in the gallery above.
