Beauty

5 Gender-Neutral Scents That Will Take You From "Nay" to "Bae"

From ouds to florals, we’ve got you covered.

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Gratefully, I’ve always received compliments from both men and women on how amazing I smell. (Subtle flex here.) One of the key elements that make my signature fragrance so intriguing, and perhaps what sets it apart, is my tendency to blur the traditional boundaries of femininity and masculinity. By overlapping and intertwining these conventions, I have been able to create a scent that is truly my own, embodying a spectrum of notes that are both traditionally feminine and masculine. This ambiguity and fluidity in my scent not only adds to its allure but also makes it universally appealing.

In 2023, fragrance companies have caught on to the fact that marketing towards a distinct group won’t bring in the dollars they aim to make. In a gender-diverse and inclusive world, consumers are looking to buy into beauty that represents them on all fronts — specifically with fragrance as the story of scent tells the bulk of our day-to-day story.

On the market for a new gender-neutral scent? The Hypebae Beauty team has rounded up five of the season’s most loved fragrances for you to bookmark.

Maison Francis Kurkdjian – “724” Eau du Parfum


It’s giving clean white linen, fresh out of the wash. This genderless scent is perfect for those who enjoy the sensorial experience of raw and urban notes, such as sandalwood and jasmine, tied together with white florals.

Jo Malone London – “Ginger Biscuit” Cologne

 

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Jo Malone London found a way to make holiday gingerbread smell sexy. The notes of ginger, vanilla and hazelnut give anything but your favorite hot drink from Starbucks, but rather a luxe experience that will have you inhaling yourself (or someone else) for more.

Kilian Paris – “Smoking Hot” Eau du Parfum

 

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One thing Kilian Hennessy knows how to do is make a seductive fragrance. The name of the scent tells you everything you need to know; the bourbon vanilla mixed with tobacco is the spice and sexiness anyone would ever need. Whether you’re scouting a potential at a cigar lounge or spritzing on for a walk around the grocery, you will be noticed.

Boy Smells – “Woodphoria” Eau du Parfum

 

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The brand may be named Boy Smells, but there’s nothing boyish about its smells. “Woodphoria” features traditional masculine notes of sandalwood and cedarwood, but what powers the scent is the salted mucks and floral medley. It’s not too strong to be worn during the day and gives you the perfect “ummph” for the evening.

Louis Vuitton – “Fleur du Désert” Eau du Parfum

 

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Louis Vuitton crafted this scent to make sure you don’t know who’s in the room, but you will know someone is there when your nose comes across the oud, jasmine, orange blossom and rose notes of this fragrance.

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