Footwear

The Air Jordan 3 "Fear" Is Set to Mark a Momentous Return Tomorrow

10 years after its first release, the “Fear” steals the spotlight once again.

5,607 Hypes

The Air Jordan 3 "Fear" Is Set to Mark a Momentous Return Tomorrow

10 years after its first release, the “Fear” steals the spotlight once again.

In 2013, Jordan Brand debuted its “Fear” pack — an Air Jordan 3Air Jordan 4 and Air Jordan 5, each done up in a brooding color scheme and featuring specially-printed insoles. Though speculative sneakerheads may have surmised that the pack’s inspiration was drawn from the fear Michael Jordan induced in his hapless opponents when he stepped onto the NBA court, it was something different. The genesis of the “Fear” pack was set in Jordan Brand’s 2008 “Be Legendary” ad campaign, specifically the “Look Me In the Eyes” commercial, in which Jordan, narrating, uttered the words that were printed on the pack’s insoles: “I’m scared of what I won’t become, and you’re scared of what I could become.”

The “Fear” pack was one of 2013’s biggest moments for Jordan Brand, and now Jumpman fans are getting a chance to relive it in 2023 with the Air Jordan 3 “Fear” making its first-ever return to shelves both digital and physical tomorrow, November 25. Featuring a “Night Stadium,” “Total Orange,” “Flat Pewter” and “Black” color scheme, the “Fear” uses its murky base as a fitting background for its special accents, namely hits of orange on the eyelets, heel, tongue and insole Jumpman logos as well as the exposed Air unit at the rear of the midsole. AJ III designer Tinker Hatfield’s famed elephant print is present on both the mudguard and the heel overlay, while a gradient fade on the midsole rounds off the look.

 


 

View this post on Instagram

 

A post shared by Hypebae (@hypebae)

There is one difference from the 2013 release that keen-eyed retro fans may notice, and that’s that the above-mentioned insole print is not present on this retro. However, that doesn’t mean it’s gone completely. Where the 2013 release was packaged in a standard box, this re-release boasts an all-over print on the lid of its packaging, making it even more prominent.

The Air Jordan 3 “Fear” will be available in a full family size run — men’s pairs are priced at $210 USD, grade school pairs at $150 USD, pre-school pairs at $90 USD and toddler/infant pairs at $75 USD.

You can purchase yours or for loved ones through SNKRS and the Nike webstore on November 25 at 10 AM ET.

Read Full Article
Presented by Jordan Brand
Share this article

What to Read Next

Jordan Brand Celebrates Iconic Air Jordan 3 With the “Midnight Navy” Drop Tomorrow
Footwear 

Jordan Brand Celebrates Iconic Air Jordan 3 With the “Midnight Navy” Drop Tomorrow

The staple sneaker model features Nike air in the sole and classic AJ3 elements like elephant-printed uppers.
2,058 Hypes

The Air Jordan XI Retro “Gratitude” Release Tomorrow is a Toast to Fans
Footwear 

The Air Jordan XI Retro “Gratitude” Release Tomorrow is a Toast to Fans

Following a November shock drop but this time with family sizing.
3,767 Hypes

Take a First Look at the Air Jordan 3 "Midnight Navy"
Footwear

Take a First Look at the Air Jordan 3 "Midnight Navy"

Touching down in 2024.
1,208 Hypes


Jordan Brand Paints the Air Jordan 3 Craft in "Ivory"
Footwear

Jordan Brand Paints the Air Jordan 3 Craft in "Ivory"

Dropping in March 2024.
1,266 Hypes

Emma Chamberlain and Levi's Are Giving "Season" In New Collab
Fashion

Emma Chamberlain and Levi's Are Giving "Season" In New Collab

It’s giving. Literally.
6,699 Hypes

Keep It Toasty With Our Favorite Puffer Jackets for FW23
Fashion

Keep It Toasty With Our Favorite Puffer Jackets for FW23

Our top picks from Rains, Moncler, Y/Project and more.
22,604 Hypes

Levi's Taps Barbie Ferreira for Its Latest Capsule
Fashion

Levi's Taps Barbie Ferreira for Its Latest Capsule

With a campaign shot by Petra Collins.
9,393 Hypes

Fragment design Teases All Black Nike Air Force 1 Low
Footwear

Fragment design Teases All Black Nike Air Force 1 Low

Black is the new black.
2,001 Hypes

Pharrell's Humanrace Unveils New adidas NMD S1 Colorways
Footwear

Pharrell's Humanrace Unveils New adidas NMD S1 Colorways

Landing in Mint, Cacao, Pink Sea Salt and Oatmeal.
895 Hypes

HBX's Black Friday Sale Is On – Here's What We're Bookmarking
Fashion 

HBX's Black Friday Sale Is On – Here's What We're Bookmarking

With items at more than 50% off.
985 Hypes

The K-Pop Effect Reaches Royal Heights as BLACKPINK Receive Honorary MBEs
Culture

The K-Pop Effect Reaches Royal Heights as BLACKPINK Receive Honorary MBEs

Attending a ceremony in London’s Buckingham Palace.
4,057 Hypes

Brittany Chavez Wants You to Shop Latinx
Culture

Brittany Chavez Wants You to Shop Latinx

We caught up with the founder and CEO of Shop Latinx on the business behind niche platforms and the benefits of slowing down.
830 Hypes

Swimwear Label Oseree Preps for Party Season With SS24 Styles
Fashion

Swimwear Label Oseree Preps for Party Season With SS24 Styles

Showcasing its new SS24 “Bain de Minuit” collection.
9,813 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.