Take A Look Inside Diesel's FW23 Condom Invitations and Capsule
The sex-positive brand keeps it kinky with Durex at Milan Fashion Week.
Ahead of its sex-positive FW23 presentation, Diesel sent out condom invites in collaboration with Durex, teasing its upcoming capsule.
Sex positivity, the fourth wave of feminism, has helped the sex industry accrue millions each year, and now, the fashion industry taps the trend. However, in the case of Diesel, sex positivity is the brand’s new tone and not a trend. Last season, the brand reintroduced itself with butt plug invites and a giant condom balloon inflatable — front and center at fashion week.
This year, donning Diesel’s signature red colorway, the Diesel x Durex box of condoms displays the fashion show details and once popped open, reveals condoms for your safe sex adventures. Tapping the giant condom inflatable from FW23, this year’s presentation featured thousands of condoms, sending a safe sex message you can’t ignore.
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Glenn Martens, the brand’s creative director leading its reintroduction says, “Sex positivity is something amazing. We like to play at Diesel, and we are serious about it. Have fun, respect each other, be safe. For Sucsexful Living! We have to remind everyone that safe sex is still important, we cannot forget,” he closed.
As Hypebae‘s fashion editor Navi Ahluwalia reported earlier, “Diesel will be giving out an additional 300,000 condoms at its stores this April, teasing a capsule collection with the safe sex brand which is set to launch that same month. A teaser of the brand’s Durex capsule also made its way into the show, arriving in the form of a jersey T-shirt which sees the iconic Diesel ‘D’ logo swapped for Durex’s.
Take an inside look via the reel above.
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