Following the brand’s campaign controversies which took place in 2022, Balenciaga archived its social media feed as it addressed the issues internally. Not long after, Demna took part in a tell-all interview with Vogue, speaking about the brand’s decision to showcase for the Fall/Winter 2023 season and what the industry could expect to see from its return.
At that point in time, taking things back to basics was the name of the game — which included its Instagram. Now, the brand has un-archived its old posts, allowing followers to see everything from June 18, 2018, to June 16, 2021 — still skipping over the last few months. As well as in-feed, Balenciaga’s made its return to Instagram Stories too — re-sharing multiple images from previous posts to formally announce its digital reawakening.
What comes next is hard to decipher, but in a bid to continue stepping away from its former “fashion as entertainment” ethos, we expect to see a lot more focus on Demna’s designs in the coming posts.
In other Balenciaga news, was the brand’s FW23 showcase enough to salvage its reputation?