Heinz and Absolut Vodka Team Up for Gigi Hadid-Inspired Pasta Sauce
It was only a matter of time.
In honor of Gigi Hadid‘s viral vodka pasta recipe, Heinz and Absolut Vodka have finally teamed up to create the sauce that we’ve all been waiting for.
Made for Pasta alla Vodka enthusiasts, the new Heinz x Absolut Tomato Vodka Pasta Sauce makes the Tiktok-famous recipe all that easier to recreate at home. Building on Heinz’ 150-year expertise in tomato-based sauces, the new iteration adds a little something extra thanks to Absolut’s premium distilled vodka.
Merging rich tomato and basil with hints of cheese, the sauce includes pure Absolut Vodka which evaporates once exposed to heat during the cooking process. As a result, all that’s left to do to create the much-loved dish is to boil up your pasta and get mixing.
Now all we need is for Hadid herself to front the next campaign. Until then, head to the Heinz website to pre-order your sauce, or shop in-store at all major Waitrose locations in the UK from April.
In other food and beverage news, Bella Hadid’s Kin Euphorics teamed up with Boy Smells.
