Art of Football Gears Up to Celebrate the FIFA Women's World Cup
With the release of its first-ever lifestyle collection.
Creative community Art Of Football just launched its first-ever lifestyle collection, landing ahead of the upcoming 2023 FIFA Women’s World Cup.
Aiming to celebrate the beautiful game alongside the inimitable momentum that women’s football is gaining, the collection features subtle references to iconic moments from the Lionesses’ history. With pieces like the “Russo Tee,” “Big Kick Energy Jersey” and “Gyaldem Did It Scarf,” the new offering merges football culture with lifestyle pieces for a playful celebration of powerful women.
The standout piece is undoubtedly set to be the “Button-Down Under Shirt,” a unique piece that will continue to be developed as the World Cup progresses, with Art Of Football capturing the most poignant moments from the tournament and building them into the design of the garment in real-time. Made available in a limited run of just 150 pieces, the shirt aims to capture everything that AOF stands for.
Art Of Football ambassador, Debra Nelson shared, “Nobody captures football fan culture quite like AOF, and I can’t wait to be out in Aus to experience the tournament and to witness that culture first-hand. We’ll be creating a little piece of history with the ‘Button-Down Under’ shirt – not only is it going to look great, but it will serve as a snapshot of all the iconic moments this World Cup is going to give us. I just know the community is going to love it, and hopefully, we’ll see some moments of magic from the Lionesses make their way into the design!”
Take a look at the collection above and head to Art Of Football’s website to purchase.
In other news, Jenna Ortega stars in adidas’ new World Cup campaign.
