LOEWE Took Its Fall Campaign to the Alps
With sculptural silhouettes standing out against icy landscapes.
For Fall/Winter 2026, LOEWE is trading the city streets for the snow-covered peaks of Mont Blanc. Photographed by Talia Chetrit, the Spanish house’s latest campaign heads to Pointe Helbronner, reaching elevations of over 3,000 meters, where bold color and sculptural silhouettes stand out against the icy landscape.
The campaign marks another chapter in Jack McCollough and Lazaro Hernandez’s vision for LOEWE, placing the collection’s focus on craft and materiality against a backdrop that feels almost otherworldly. Bright yellow knits, plush shearling and the new Amazona 180 bag appear alongside Storm boots, Shield sunglasses and inflatable parkas, bringing a sense of movement to the mountainous setting.
The campaign stars LOEWE ambassadors Julia Garner and Théodore Pellerin alongside Lil Yachty, Laïka Blanc-Francard, Beau Gadsdon and artist Cosima von Bonin, among others. Von Bonin’s influence also extends to a special capsule of bags, with the Amazona 180, Puzzle and Flamenco reimagined through her signature animal motifs, florals and graphic checks using LOEWE’s intricate intarsia leatherwork.
Blending technical outerwear, high-fashion craft and surreal Alpine imagery, the campaign captures LOEWE’s Fall collection at its most adventurous. The collection is available now via the LOEWE website.
