Ferragamo Just Made Kris Jenner Director of Its Holiday Campaign
Stepping into the imagined role and starring alongside Paloma Elsesser.
Ferragamo is putting love and family at the heart of its 2026 Holiday campaign, bringing together a cast of creatives and their loved ones for an intimate celebration of connection across generations.
Directed by Clara Cullen, photographed by Ilya Lipkin and styled by Miyako Bellizzi, the campaign captures the essence of the festive season, with Kris Jenner stepping into the imagined role of director (duh). Through a series of documentary-style interviews and screen-test auditions, Jenner introduces the campaign’s cast, each sharing what family means to them.
Among the featured faces are model and activist Paloma Elsesser alongside her brother, musician and model Sage, soul descendants The Womack Sisters and actress and director Joan Chen with her daughter, Audrey Hui. Elsewhere, the campaign celebrates chosen family, from the band Bar Italia to multi-disciplinary creative Sofia Testino and her dog, Syko.
The campaign reflects Ferragamo’s longstanding emphasis on craftsmanship, humanity and pieces designed to be cherished for years to come. As creative director Maximilian Davis explains, the house’s collections are made to transcend generations, with treasured pieces passed down over time.
Completing the festive edit are signature accessories, including the Hug and Cara Bag, crystal-embellished satin pumps, Vara ballerinas and golden stiletto sandals. Because, as Jenner puts it, “the joy of loving is worth holding onto.”
Check out the campaign stills above and head to the brand’s website for more.
