Florence by Mills Celebrates Millie Bobby Brown's Coming of Age With the Release of Its First Fragrance
‘Wildly Me,” is named after the star’s current POV of life.
Millie Bobby Brown‘s beauty brand Florence By Mills is launching its first fragrance, “Wildly Me,” to honor Brown’s transition into young adulthood.
Packaged in a frosted glass bottle, it’s an elegant spin-off from the twist-up, girly-girl packaging found on her skincare and makeup products. “Wildly Me” is in an ultra-modern design meant to appeal to the demographic of the “Stranger Things” star. “I really wanted to find a fragrance that was clean and smelled just right as I transitioned from teen to young adult. I am a devoted gardener and an avid perfume user and lover, so I bottled my two passions through a fresh floral fragrance,” Brown says in a press release. “Over two years in the making, Wildly Me tells my story of what it means to choose your own path, similar to a blossoming beautiful flower. I’m thrilled to finally be able to share this part of my passion project with the Flo family.”
“Wildly Me” features bergamot, sage, violet, and lavender notes and is in sync with the purple floral decoration on the bottle. Raging from $24 USD to $65 USD, the waitlist for anticipated fragrance opens today, August 14, and will be available on the Florence By Mills website beginning September 6.
View this post on Instagram
