Chivas and AGR Are Raising the Game (And Heat) With a Football-Inspired Collaboration
Paying homage to the passionate fan communities.
Chivas, the blended Scotch whisky brand, has collaborated with luxury knitwear label AGR to introduce a three-piece, football-inspired capsule collection that encapsulates Chivas’ commitment to “Raise the Game.”
This partnership marries Chivas’ elegant aesthetic with AGR’s distinct neon colors and intricate patterns. The lineup includes a signature jersey, shorts and a bucket hat. Each piece features the Chivas Luckenbooth symbol, embodying the cherished value of friendship.
Fusing vintage football elements with contemporary style, the collection pays tribute to iconic kit designs and passionate fan communities. All garments have been constructed primarily from upcycled deadstock fabrics, sourced from vintage football jerseys.
The campaign, captured by Ayshe Zaifoglu, spotlights an array of personalities, including radio DJ Henrie Kwushue, embroidery artist Nicole Chui and grassroots football player and graphic designer Molly O’Donoghue from Rain on Me FC.
The Chivas x AGR football-inspired collection is now available for purchase exclusively through AGR.
In other fashion news, visit Dior’s engrossing english library at London’s Harrods this winter season.