Lila Moss Is "Miss M" in Maje's New It Bag Campaign
Parisian chic meets London’s carefree attitude.
Maje, the quintessential French fashion label, has reimagined its classic “M” bag for the Fall/Winter 2023 season, introducing the exclusive “Miss M” bag line. The new creation, led by Lila Moss, is designed to capture the hearts of both current and future generations of Maje lovers.
Designed by Maje’s Founder, Judith Milgrom, the Miss M silhouette breathes fresh life into the classic Maje bag, preserving its hallmark features such as leather handles, fringe accents and topstitching. What sets it apart is its adaptability, thanks to an adjustable shoulder strap, as well as its availability in two sizes and a variety of materials. With a long strap adorned with eyelets, substantial buckles and piercing details, this new bag emerges as the perfect urban accessory.
Drawing inspiration from the dynamic energy and timeless of London’s fashion scene, Maje handpicked Lila Moss as the muse for the Miss M campaign. The editorial captures the essence of the British capital’s bustling streets, effortlessly fusing Moss’s natural beauty with the inimitable Parisian chic spirit that defines Maje.
The Miss M bag will be available on Maje’s website on September 5 and in select boutiques on September 18.
In other fashion news, YUME YUME’s ready-to-wear debut is “puffy” and gender-bending.