Fashion

Booty and the Beasts: Welcome to POSTER GIRL's Viral SS24 Campaign

Starring Cindy Kimberly and City Girls’ JT.

By
26,909 Hypes

Booty and the Beasts: Welcome to POSTER GIRL's Viral SS24 Campaign

Starring Cindy Kimberly and City Girls’ JT.

If you’ve been anywhere near social media these last few days, it’s likely you’ll have come across the viral video that is POSTER GIRL‘s Spring/Summer 2024 collection campaign.

Starring JT from City Girls alongside Cindy Kimberly and Alana Champion, the campaign takes us to the one and only Supreme Court to showcase a masterclass in feminine rebellion. Spotlighting the brand’s best-selling silhouettes across itty bitty thongs, cut-out bra tops and the ever-popular Miranda dress, the campaign acts as a celebratory nod to the Winonas, Lindseys and Britneys of the world, who paved the way for those who came next.

With garments named “Harlot” and “Virgin,” SS24 presents a culmination of micro-proportions, reclaimed femininity and provocative shapewear. Exploring the concept of “criminal-level confidence,” the campaign spotlights the brand’s signature design details like rhinestone chainmail, latex minis and micro skirts, paired with accessories like stripper heels, chic leather ankle monitors and statement jewelry.

Conceptualized by POSTER GIRL founders Francesca Capper and Natasha Somerville, SS24 is a tongue-in-cheek campaign that aims to uplift, celebrate and inspire.

Take a look at the campaign above, and head to the brand’s website to shop its latest collection.

In other news, Gigi Hadid stars in Jacquemus’ new “LE CHOUCHOU” campaign.

Read Full Article
Share this article

What to Read Next

AVAVAV Said Stressed and Half-Dressed for SS24
Fashion

AVAVAV Said Stressed and Half-Dressed for SS24

The viral Milan Fashion Week show returns.
11,451 Hypes

Briah Artemis SS24 Investigates the "Death of a Cyclist"
Fashion

Briah Artemis SS24 Investigates the "Death of a Cyclist"

For all the biking baes, this collection is for you.
815 Hypes

Casablanca SS24 Pays Tribute to the Vitality of Nigeria
Fashion

Casablanca SS24 Pays Tribute to the Vitality of Nigeria

With a sunset-hued showcase that took place on Nigerian Independence Day.
2,209 Hypes


Professor McGonagall Slays in LOEWE's New SS24 Pre-Collection Campaign
Fashion

Professor McGonagall Slays in LOEWE's New SS24 Pre-Collection Campaign

Alongside Greta Lee, Dakota Fanning, Josh O’Connor and more.
1,019 Hypes

Mikio Sakabe's FW23 Campaign Says Cute but Psycho
Fashion

Mikio Sakabe's FW23 Campaign Says Cute but Psycho

Shot by Moni Haworth.
5,798 Hypes

Our Favorite Silver Footwear Making Chromatic Dreams Come True
Footwear

Our Favorite Silver Footwear Making Chromatic Dreams Come True

From Asics, Nike, Ganni and more.
46,051 Hypes


Fashion and Function Meet With GLOWMODE’s New Werk It Collection
Fashion 

Fashion and Function Meet With GLOWMODE’s New Werk It Collection

Available now, the line’s designed for the workday and workouts.
3,186 Hypes

Take a Hike... With Aries and Crocs
Footwear

Take a Hike... With Aries and Crocs

As the design duo present their first-ever collaboration.
1,544 Hypes


CELINE's New Ava Triomphe Bag Is Officially Lisa-Approved
Fashion

CELINE's New Ava Triomphe Bag Is Officially Lisa-Approved

Worn by the BLACKPINK star on numerous occasions.
10,364 Hypes

Stüssy and Talking Heads' Upcoming Collab Will Rock You
Fashion

Stüssy and Talking Heads' Upcoming Collab Will Rock You

Launching on September 8.
2,132 Hypes

A Closer Look at 'The Powerpuff Girls' x Nike SB Dunk in "Buttercup" and "Bubbles"
Footwear

A Closer Look at 'The Powerpuff Girls' x Nike SB Dunk in "Buttercup" and "Bubbles"

Joining the previously teased “Blossom” colorway.
7,323 Hypes

Nike Dunk Low Remastered Lands in Elegant "Black/Gold" Colorway
Footwear

Nike Dunk Low Remastered Lands in Elegant "Black/Gold" Colorway

Set to arrive by the holiday season later this year.
1,674 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.