Fashion

Burberry Unveils Lunar New Year 2024 Campaign

Celebrating the Year of the Dragon.

2,930 Hypes

Burberry Unveils Lunar New Year 2024 Campaign

Celebrating the Year of the Dragon.

Celebrating the Year of the Dragon, Burberry just dropped its Lunar New Year 2024 collection and campaign, starring brand ambassadors Tang Wei and Chen Kun. Captured amidst the bustling streets of China’s fourth largest city, Chengdu, the new campaign spotlights classic wardrobe staples with a prosperous twist.

Featuring signature Burberry design details like houndstooth checks, trench coats and rose motifs, the collection lands in a vibrant red hue — a color typically associated with good luck in China. Alongside the quintessential trench, the collection includes knitwear styles, accessories and eyewear.

The new collection comes shortly after Burberry unveiled its Spring 2024 campaign, starring names like music artist Tems, models Jourdan Dunn and Iris Law and boxer Ramla Ali.

Take a closer look at Burberry’s new Lunar New Year 2024 collection and campaign above, and head to the brand’s website to shop the new offering.

In other news, Jeremy Allen White strips down for Calvin Klein.

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