Fashion

Amelia Gray Is Drenched in Denim for FRAME's New Campaign

The it-girl of the moment is on a roll.

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Amelia Gray Is Drenched in Denim for FRAME's New Campaign

The it-girl of the moment is on a roll.

It-girl of the moment Amelia Gray is the newest face of FRAME, following in the footsteps of supermodel Gisele. Announced as the brand’s newest ambassador, Gray is captured in an all-new campaign shot by FRAME’s co-founder Erik Torstensson.

Chosen for her “old-school work ethic and drive,” the model continues her growing relationship with the brand as she’s captured at the Chateau Marmont in West Hollywood — a regular location for FRAME events and shoots. Spotlighting the brand’s new denim styles, the campaign sees Gray draped in FRAME’s Slouchy Straight Jean, followed by the Easy Shorts and Denim Power Jacket.

Elsewhere, the new Summer 2024 collection includes sun-bleached hues across the Heart Jacket and Long Barrel Jean in “Washed Dusty Pink” and the Le Baggy Palazzo in “Au Natural Clean.”

Take a look at Gray in action above and head to FRAME’s website to shop the new SS24 collection. While you’re here, check out DUKE + DEXTER’s new “La Belle Vie” collection.

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