Fashion

G-Star Raw Taps Drag Icons for New Campaign

Starring ‘RuPaul’s Drag Race’ winner Shea Couleé.

1.3K

G-Star Raw Taps Drag Icons for New Campaign

Starring ‘RuPaul’s Drag Race’ winner Shea Couleé.

Denim brand, G-Star RAW, launches a new campaign featuring the winner of Rupaul’s Drag Race All Stars Season 5, Shea Couleé.

In partnership with The Nightmare Disorder costume studio, G-Star RAW taps drag icons Shea Couleé, Envy Peru and Hungry for the new vision of denim. Known for its progressive and elevated approach, the “Denim Drags” campaign pushes the boundaries of fashion, featuring each icon in bespoke couture — a nod to the creativity of drag.

Shea Couleé — “if you nasty” — stars in the “Trophy Gown.” Inspired by early 2000s Paris couture, G-Star RAW integrated architectural elements using best-selling its G-Star Elwood knee pad wrapped around the legs.

An ode to ’70s “designers like Paco Rabbane and artists like Cher,” Envy Peru stuns in the “Disco Dreamer.” The brand shared: ”The short dress contains over 2,000 metal rings, reminiscent of the hardware typically used in jeans. The giant headpiece is arguably the eye-catcher of the outfit – made with titanium, the crown features laser-printed denim feathers.”

Hungry dons G-Star RAW’s “‘Anatomical Distortion,’ fusing multiple bodies into one shape.” Inspired by the many faces that stroll through metropolitan cities, the brand taps denim essentials such as denim jackets and beloved Y2K capri jeans, to morph the mundane into haute couture.

In other news, We-Vibe’s latest sex toy highlights a kinky new trend…

Read Full Article
Text By
Share this article

What to Read Next

Watch Megan thee Stallion's Fire #MeganMonday Freestyle
Music

Watch Megan thee Stallion's Fire #MeganMonday Freestyle

Amidst the rap beef, Megan drops a fresh new single for the girls.

We-Vibe Latest Drop Unveils a New Sex Trend
Sex & Dating

We-Vibe Latest Drop Unveils a New Sex Trend

Adventurous baes, tap in.

Do You Remember Lil’ Kim’s Iconic Met Gala Look?
Fashion

Do You Remember Lil’ Kim’s Iconic Met Gala Look?

How the industry’s most shamed became the first female rapper to attend.

Ask a (S)expert: "How Much Self-Pleasure Is Too Much?"
Sex & Dating

Ask a (S)expert: "How Much Self-Pleasure Is Too Much?"

Welcome to our series led by Gigi Fong, Hypebae’s in-house sex and dating editor.

K-Pop Veteran HyunA Blends Afrobeats and UK Garage in Her New EP, 'Attitude'
Music

K-Pop Veteran HyunA Blends Afrobeats and UK Garage in Her New EP, 'Attitude'

“Opportunities don’t come knocking every day so, when they do, seize them with both hands.” — HyunA

What Makes an It Girl in 2024?
Fashion

What Makes an It Girl in 2024?

Spoiler: It’s more than just a cute fit pic on Instagram…

Tommy Dorfman Is Ready to Hard Launch Her Wife
Sex & Dating

Tommy Dorfman Is Ready to Hard Launch Her Wife

“I married my best friend and didn’t tell anyone.”

Stella McCartney Celebrates 15 Years of the Vegan Falabella
Fashion

Stella McCartney Celebrates 15 Years of the Vegan Falabella

With a new campaign starring Cara Delevingne.

I Tried Nicki Minaj's Pink Friday Nails, Here Are My Thoughts
Beauty

I Tried Nicki Minaj's Pink Friday Nails, Here Are My Thoughts

Not *one* nail came off in the process.

Feeling Inspired by 'Challengers'? Check Out This Expert's Threesome Tips
Sex & Dating

Feeling Inspired by 'Challengers'? Check Out This Expert's Threesome Tips

Lovehoney’s relationship expert Annabelle Knights spills the tea.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.