Fashion

Get Summer Swim Ready With Soeur and Lido

Where French chic meets Italian luxury.

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Get Summer Swim Ready With Soeur and Lido

Where French chic meets Italian luxury.

French clothing brand Soeur just teamed up with Venetian label Lido for the ultimate summer swimwear collection. Fusing their European aesthetics, the collection offers chic cuts, timeless colors and an Italian flair through new swimwear silhouettes.

Arriving in hues of “Caramello,” “Bacio” and “Pistacchio,” the new collection features three elegant swimsuits, a sarong-style wrap skirt, a delicate cotton dress and a classic large beach towel. Rounding out the new season offering is a functional canvas bag, designed to take you from seaside to city.

Celebrating the collection is a vibrant campaign shot in Venice on the outskirts of the island of Lido. Lensed by Ben Beagent, the campaign posits a “refreshing dive” into the summer season. Speaking about the Soeur brand, Creative Director Domitille Brion says, “Soeur is a wardrobe that blurs the lines. These are pieces that express a modern and inspiring vision of femininity: sincere, sensitive, elegant, inclusive.”

Take a look at the new Soeur x Lido campaign above and head to the website to shop the collection.

While you’re here, check out our favorite swimwear brands for fuller busts.

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