Fashion

Hello Kitty Celebrates 50 Years With Grind Coffee

The new celebratory collaboration features coffee tins, reusable cups and a T-shirt.

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Hello Kitty Celebrates 50 Years With Grind Coffee

The new celebratory collaboration features coffee tins, reusable cups and a T-shirt.

London-based coffee company Grind is joining in on the anniversary fun, celebrating 50 years of Hello Kitty by collaborating with Sanrio. Featuring a brand new coffee tin with the beloved character, the collaboration also includes a reusable stainless steel coffee cup and a T-shirt.

Exclusively available via Grind, the collection is showcased through a playful campaign starring Grind’s friends of the brand. Featuring Jamie Windust, Francesca Perks, Belinda Ingrid and Daisy Austin, the campaign captures the group spending a day at Shoreditch Grind.

“Our collaboration with Hello Kitty celebrates the nostalgic charm of Sanrio’s most popular and loveable character,” begins David Abrahamovitch, Founder & CEO of Grind. “United by our London roots and our shared love for all things pink, we’re so excited to commemorate the 50th anniversary of Hello Kitty with a collection created in appreciation of such a universally loved character.”

Utilizing a retro Hello Kitty graphic, which sees the character in her original 1974 look, she appears on each of the products in the collection, holding her trusted Grind coffee cup. The new Hello Kitty x Grind products will be sold both as a gift set and as individual pieces, with the T-shirt ranging from sizes Small to XXL.

Check out the collection above and head to Grind’s website to shop the pieces.

While you’re here, have a read of our recent interview with New Balance’s footwear designer.

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