Cou Cou Taps Myha'la for the Holidays
Starring alongside Alvina Bokhari, Xiao Qiao and Erin Alles, Revisiting nostalgic ’90s gift catalogues.
Intimates label Cou Cou is asking us to think twice about what we really desire this holiday season. With a new campaign titled “All I Really Want,” the brand tapped It-girl of the moment Myha’la, starring alongside Alvina Bokhari, Xiao Qiao and Erin Alles in a ’90s-inspired shoot that feels like you’ve stepped back into an OG gift catalogue, giving the familiar ritual of circling your wishlist a more thoughtful spin.
Photographer Erika Kamano captured the shots alongside a series of video portraits called the “Desire Diaries.” The collection itself reflects the brand’s focus on essentials made from high-quality, long-lasting natural fibers, with new styles arriving in a rich “Rouge” shade and matching stripes.
Elsewhere, Cou Cou expands its “Signature Pointelle” range in baby pink and introduces new sleepwear in pink stripes and “Toile de Jouy” prints, all crafted from 100% organic cotton. “It’s not about desiring less, but desiring deeper,” shared founder Rose Colcord, encouraging shoppers to choose pieces they’ll genuinely love and wear long after the festive season.
The collection is now available via the brand’s website, with new drops arriving throughout the month and into December.
