Blow Off Some Steam at Miista's "Rage Room" in NYC
Fuelled by the anger surrounding today’s political landscape and the current state of the world.
British-Spanish fashion label Miista just opened its first-ever New York store, and naturally — it opened with a bang. Looking at the somewhat depressing political landscape and current state of the world, Miista took inspiration from the collective anger of its community, wanting to give them a space to vent and let out their rage.
“As an independent brand we’ve always expressed our feelings, and when we can, we want to help you voice yours too,” the brand began in a statement. As a result, Miista built a “depressing office block” in its new store, inviting New York-based fans to come in and smash it all up. “We might not be able to lead a US protest movement or run for political office, but we can at least open our space up to our friends over there to blow off some steam,” the statement read.
Drawing inspiration from the toxicity of the corporate office, one overwhelmingly run by white men who earn far more than their female counterparts, the set-up aimed to provide its community with a cathartic release — one that Miista hopes to continue with its ongoing “Rage Wall.”
As the US gears up for November’s momentous election, Miista invites its New York-based community to head down to its new store and express their anger on a Post-It note, adding to a community-filled wall. “Our New York store is our pledge to be a lasting part of this community, and our rage wall, a commitment to keep challenging the status quo,” Miista confirms.
Take a look at the “Rage Room” campaign above and head to Miista’s new NYC store at 69 Orchard St 10002 for a closer look at the rage wall.
In other news, I.AM.GIA just released a new campaign inspired by Fashion TV.
