Peggy Gou Is Stone Island's First Female Community Campaign Star
Featuring alongside Liam Gallagher, Russell Tovey and Sage Elsesser.
Stone Island just released the next installment of its ongoing “Community as a Form of Research” project that kicked off back in January. This iteration features a star-studded line-up that includes man of the moment, Liam Gallagher, alongside actor Russell Tovey, musician and skateboarder Sage Elsesser and DJ and producer Peggy Gou — who also happens to be the first female community member to be featured in a campaign by the brand.
Spotlighting the new Fall/Winter 2024 collection, the campaign aims to unite its community through music, sport, art and all the spaces in between. Captured by renowned photographer David Sims, the campaign utilizes his distinctive portraiture and Stone Island’s signature white background, with creative direction by Ferdinando Verderi and styling by Max Pearmain.
Adding to the project’s narrative, the imagery features ten unique questions per campaign talent, inviting us to learn more about their innermost thoughts.
Take a look at Gou in the campaign above. In other news, FKA twigs makes her creative director debut for On.
