The Newest Addition To Your Speed Dial? Prada's FW24 Hotline
Courtesy of American filmmaker Miranda July.
Get Prada on speed dial thanks to its new Fall/Winter 2024 campaign, an evolution of its last release — inspired by dialogue and conversation between individuals. Teaming up with American filmmaker Miranda July, the new campaign features Hunter Schafer and Letitia Wright and is set to appear on billboards across key cities worldwide.
Bringing the art of conversation to life, each billboard will feature the same toll-free phone number that the public can actually call and speak to. Upon calling the number, fans can interact with July’s voice, which will interpret the conversation according to a pre-programmed script written by July. Exploring dialogue as a means to convey knowledge, exchange experiences and express intimacy and real-life presence.
Each scripted call will have a multitude of outcomes and variations, triggered by caller responses and randomly selected. From ironic advice and friendly conversations to unexpected scenarios, each interaction promises to provide an individual and unique experience, combining technology with gestures.
Take a look at the new “Now That We Are Here” campaign above and call the hotline listed to experience July like never before.
In other news, Palace and Vivienne Westwood just unveiled 2024’s most unexpected collaboration.
