Peggy Gou and Alpha Industries Unveil a New Collaboration
Fashion’s favorite DJ is remixing nightclub attire.
Peggy Gou teamed up with Alpha Industries to drop a military-inspired collection, designed to take you from day to night seamlessly. Alpha Industries is one of the leading names in the industry for utility style outerwear and clothing. Drawing on its history as a U.S. Military apparel manufacturer, there’s no better place to get a bomber jacket for the winter, and this new collaboration with Gou just added a touch of nightlife to the brand’s classics.
The South Korean DJ is one of the most stylish artists around right now, with her own background in fashion playing into her collaborations and personal style. With Alpha Industries’ existing templates serving as a platform, Gou adds her own touch to the silhouettes: chic, edgy and nightclub-friendly.
The day-to-night capsule includes a pleated miniskirt in baby blue and black, and a commute-friendly padded cosmetic bag, made for holding all the essentials. The outerwear ties this collection together, reimagining Alpha Industries’ CWU-45 and Cocoon Bomber Jackets. The CWU-45 arrives in blue for day time exploits, and the cocoon’s cozy, high collar keeps you warm once the sun goes down.
The Peggy Gou collaboration is available to purchase now on the Alpha Industries website.
In other news, Moncler and Jil Sander just dropped the perfect winter collab.
