Beabadoobee Stars in the Latest Campaign From GUESS JEANS
Alongside Kai-Isaiah Jamal and Gene Gallagher.
GUESS JEANS and its creative director, Nicolai Marciano, just launched their newest campaign for 2025, tapping three of the U.K.’s biggest cultural innovators as their muses. Featuring singer-songwriter Beabadoobee, poet and model Kai-Isaiah Jamal and musician Gene Gallagher, the new campaign is lensed by photographer Rafael Pavarotti.
Featuring classic black and white portraits, the new campaign sees GUESS talent spotlighting pieces from the new GUESS JEANS collection, with each piece crated using the brand’s signature AIRWASH technology. Beabadoobee is pictured in the brand’s signature wide-leg jeans and matching trucker jacket, styled with a denim shirt and logo tank.
The new campaign comes as Marciano expands the physical presence of GUESS JEANS, opening flagship stores in Tokyo and Los Angeles, with Poland and Dubai set to follow.
Take a look at the new campaign above and head to the GUESS website to shop its latest styles.
In other fashion news, Frankies Bikinis just launched its new “Travel Diaries” campaign.
