Maura Higgins Fronts GUESS' New Allegra Bag Campaign
Channeling her unapologetic star power.
GUESS is putting the Allegra bag in the spotlight with “ALLEGRA SHOWS OFF,” a new campaign starring British TV personality Maura Higgins. Inspired by the glamor of a vintage roadster, the campaign sees Higgins take over a stripped-back studio filled with hard lighting, sculptural silhouettes and high-gloss styling. The result is a cinematic take on the Allegra, positioning the bag as more than an accessory.
At the heart of the collection is the balance between form, feel and function. The Allegra’s signature winged silhouette and precise pleating bring a structured edge, while soft faux suede, polished hardware and a retro bronze G logo add tactile details. Designed for everyday movement, the range includes Tote, Satchel and Shoulder Bag styles finished with knotted laces.
The new campaign feels right at home with Higgins, whose self-assured energy mirrors the Allegra’s unapologetic attitude. With her profile continuing to rise, including an upcoming appearance on Dancing with the Stars, the presenter brings plenty of star power to the campaign.
Head to the brand’s website to get your hands on one of the bags.
In other news, check out TwoJeys’ new collaboration with Peggy Gou.
