Project Pan Is the Beauty Community’s Answer to Consumption Overload
Creating unnecessary cosmetic waste is so 2024.
Overindulgence is out and using our beauty products to the last drop is in, thanks to Project Pan. With a focus on sustainability, influencers and enthusiasts are rediscovering their nearly empty items, resisting the pull to splurge more and committing to finishing what they already own. A social media movement that traces back to 2018, Project Pan is about one simple principle: stretch what you own before buying new makeup, skincare and haircare. Its name comes from “hitting pan” on an eyeshadow palette — when the pigment is so used that the metal underneath shows.
This message is gaining traction on platforms like TikTok and Reddit, where people share their decluttering journeys and hold themselves accountable. Many are discussing what they plan to use up and what they’ll toss, all while building a community centered around mindful purchasing practices. Some are also exchanging product reviews to be more intentional with their choices. This trend maximizes what’s already in our cabinets and embraces a more thoughtful, purposeful approach to beauty.
@abbygrayceeex2 I actually am overconsumption like I’m convinced I am the OG over consumer so hopefully this will help me be more accountable this year🫶🏼 #sephora #projectpan #empty #empties #productsyouneed #consumerism #productreview #makeuptok #fyp ♬ original sound – abbygrayceee
So, how do we resist the urge? There are a few tricks to make it through, we promise. First, set clear goals. Identify the items you want to finish and create a timeline for yourself. Then, organize and declutter — seeing everything you own is a great reminder of those hidden gems and can help curb an impulse buy (if you decide to walk past a Sephora). Tracking your progress, especially on social media, can keep you responsible for staying the course — some people even designate a specific space where their products are always visible, rather than buried in a drawer. This process makes it easier to remember what you own and use it. Lastly, when you’re ready to go all-in on Project Pan, don’t forget to check for expiration dates and the PAO (period after opening) symbol to make sure your cosmetics are still safe to apply.
It’s never too late to rediscover the joy in your beauty collection and experiment with products you’ve overlooked.
@abbythebadassmom PROJECT PAN 2025 – I think it needs to happen over here. #projectpan #projectpan2025 #overconsumption #makeupcollection #makeuphoarder #makeuporganization #skincarecollection ♬ Material Girl (2024 Remaster) – Madonna
For more beauty coverage, check out our explainer on unrecognizable makeup.
